Think BIG! Use What You Already Own to Make More Money

When the owner of a popular restaurant and bar in Florence, SC, turned his wall space into advertising space and sold a 20’ x 50’ portion of it to Budweiser for a hefty profit, he not only made extra revenue dollars for his business but was considered particularly savvy for his creative thinking and use of existing resources.

In a first season episode of NBC’s popular reality show The Apprentice, team Versacorp won the rickshaw challenge by billing local businesses for the use of their rickshaws as ad space.

Both examples show the ingenuity of using what you already have to make a big impact.

On the same thread, you can make your existing ad space, (either on the walls of your storefront or office building, or on the sides of your service/delivery fleet) work for you.

Those areas can be turned into a proactive marketing medium that has potential to increase awareness of your brand, gain customer confidence, retain clients and generate new business leads. Plus – you already own the space; and that decreases your advertising overhead because you’re not paying recurring monthly charges for additional space rental AND it increases your control over target audiences.

By wrapping your existing wall space or vehicle fleet in custom designed vinyl graphics that maintain the integrity of your company brand you can dramatically increase the number of times your message is received by potential and current customers/clients on any given day.

According to the industry standard a wrapped vehicle receives 30,000 – 70,000 impressions per day. And if your service is specialized to a local area, your dollars are specifically targeting consumers in your market. You’re not paying print advertising dollars to a syndicated publication for someone in another state who would never actually use your service.

Additionally, bland wall spaces in high traffic areas of retail spaces, corporate offices, hotels, colleges/universities, hospitals, etc. can be used to create a unique visitation experience that increases appeal to customers and clients; students and athletes; patients, supporters and donors.

Using Vehicle Wraps and Architectural Graphics is a cost-effective marketing medium that puts your company’s existing resources to work for you in ways that achieve results and an exceptional ROI.