When the owner of a popular restaurant and bar in Florence, SC, turned his wall space into advertising space and sold a 20’ x 50’ portion of it to Budweiser for a hefty profit, he not only made extra revenue dollars for his business but was considered particularly savvy for his creative thinking and use of existing resources.
In a first season episode of NBC’s popular reality show The Apprentice, team Versacorp won the rickshaw challenge by billing local businesses for the use of their rickshaws as ad space.
Both examples show the ingenuity of using what you already have to make a big impact.
On the same thread, you can make your existing ad space, (either on the walls of your storefront or office building, or on the sides of your service/delivery fleet) work for you.
Those areas can be turned into a proactive marketing medium that has potential to increase awareness of your brand, gain customer confidence, retain clients and generate new business leads. Plus – you already own the space; and that decreases your advertising overhead because you’re not paying recurring monthly charges for additional space rental AND it increases your control over target audiences.
By wrapping your existing wall space or vehicle fleet in custom designed vinyl graphics that maintain the integrity of your company brand you can dramatically increase the number of times your message is received by potential and current customers/clients on any given day.
According to the industry standard a wrapped vehicle receives 30,000 – 70,000 impressions per day. And if your service is specialized to a local area, your dollars are specifically targeting consumers in your market. You’re not paying print advertising dollars to a syndicated publication for someone in another state who would never actually use your service.
Additionally, bland wall spaces in high traffic areas of retail spaces, corporate offices, hotels, colleges/universities, hospitals, etc. can be used to create a unique visitation experience that increases appeal to customers and clients; students and athletes; patients, supporters and donors.
Using Vehicle Wraps and Architectural Graphics is a cost-effective marketing medium that puts your company’s existing resources to work for you in ways that achieve results and an exceptional ROI.
Thursday, May 21, 2009
Friday, May 8, 2009
Top 10 Reasons to Wrap Your Vehicles
#10. PROTECTION - The vinyl used in vehicle wrapping actually protects the automobile’s existing paint job from the dings and scratches that come from normal wear and tear.
#9. (AS) TEMPORARY (AS YOU WANT THEM TO BE) - Vehicle wraps are easily removable without any damage done to the vehicle’s original paint job or body. So, feel free to wrap your leased or financed vehicles, too!
#8. EASY MODIFICATION - Updates and changes to existing wraps are painless and simple!
#7. TAILOR MADE - There is no pre-set standard to the design that you can place on your automobile. Go all out. While other forms of advertising may limit color usage and ad size, wraps do not.
#6. EMPHASIS - Your ad is all that’s there. You don’t have to share a page with a competitor’s or news articles. The emphasis is on YOU.
#5. TARGETED - Your own mobile billboard advertises your services as it goes; and it’s targeted to the markets you already serve.
#4. THE “WOW” FACTOR - Vehicle wraps make an impact! They’re not soon forgotten and based on a recent study, 80% of people exposed to a vehicle wrap remembered the message.
#3. RETURN ON INVESTMENT - Compared to more traditional forms of advertising, vehicle wrapping is the most cost effective part of the promotional mix. While print advertising can cost up to $90,000 per year and beyond, a vehicle wrap for a fraction of that cost, lasts three to five years (sometimes more!) and expressly reaches your target market.
#2. MOBILITY - You take your ad to the customers; no waiting for them to leaf through the right magazine or watch TV at the right time of day. Car wraps can be seen any- and everywhere.
#1. CONNECTIONS - Vehicle advertising reaches consumers more often than traditional advertising media. For example, whereas 96% of American traveled in a car, truck, van or bus in the last week, a significantly smaller proportion read the Yellow Pages. Vehicle wraps receive anywhere from 50,000 to 150,000 impressions per month, depending on the market size.
#9. (AS) TEMPORARY (AS YOU WANT THEM TO BE) - Vehicle wraps are easily removable without any damage done to the vehicle’s original paint job or body. So, feel free to wrap your leased or financed vehicles, too!
#8. EASY MODIFICATION - Updates and changes to existing wraps are painless and simple!
#7. TAILOR MADE - There is no pre-set standard to the design that you can place on your automobile. Go all out. While other forms of advertising may limit color usage and ad size, wraps do not.
#6. EMPHASIS - Your ad is all that’s there. You don’t have to share a page with a competitor’s or news articles. The emphasis is on YOU.
#5. TARGETED - Your own mobile billboard advertises your services as it goes; and it’s targeted to the markets you already serve.
#4. THE “WOW” FACTOR - Vehicle wraps make an impact! They’re not soon forgotten and based on a recent study, 80% of people exposed to a vehicle wrap remembered the message.
#3. RETURN ON INVESTMENT - Compared to more traditional forms of advertising, vehicle wrapping is the most cost effective part of the promotional mix. While print advertising can cost up to $90,000 per year and beyond, a vehicle wrap for a fraction of that cost, lasts three to five years (sometimes more!) and expressly reaches your target market.
#2. MOBILITY - You take your ad to the customers; no waiting for them to leaf through the right magazine or watch TV at the right time of day. Car wraps can be seen any- and everywhere.
#1. CONNECTIONS - Vehicle advertising reaches consumers more often than traditional advertising media. For example, whereas 96% of American traveled in a car, truck, van or bus in the last week, a significantly smaller proportion read the Yellow Pages. Vehicle wraps receive anywhere from 50,000 to 150,000 impressions per month, depending on the market size.
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